Category Archives: Susan’s Blog

MADE IN THE USA

Show Off Straps, and all of the jewelry we manufacture, is made right here in the United States of America. We manufacture in Rhode Island, which used to be the Fashion Jewelry Capitol of the World until outsourcing to China and later other parts of Asia. Today there are very few factories and trades people [...]
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HOW DID I GET HERE?

It all began 17 years ago with a pair of bra straps. Frustrated that I could not wear all the dresses and tops that showed my shoulders, because I have to wear a bra, I made a pair of pretty bra straps for myself that looked like jewelry and became a part of my outfit. [...]
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SHOW OFF STRAPS IS LAUNCHED !!

SHOW OFF STRAPS IS LAUNCHED !! Yes, we launched … no longer will I be asked “when are you going to launch”? Over the years, we went through a lot of web designers who took our money and never got the job done. It was an endless pit. So many others have told me that [...]
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ABOUT THE CRYSTAL WE USE

“ABOUT THE CRYSTAL WE USE” Customers always ask me “Is your jewelry made with Swarovski® Crystal”? Well, believe it or not, that has become a complex question. I’ll explain: Swarovski® is restructuring how they do business and who they sell to. As of October 1, 2021, the Swarovski® name can only be used on finished [...]
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THANK YOU, MICHAEL !!!

THANK YOU, MICHAEL !!! I’m constantly asked, when are you launching your jewelry invention? Well, there were a lot of obstacles. First, we had to get this manufactured and we wanted to manufacture our invention in the USA. Difficult is an understatement. I’ve been told many times that we will never make it if we [...]
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A DOOR WAS OPENED

To be an entrepreneur you have to love the challenge. You have to love building a brand from nothing. It takes over your life and you never stop working. One of the hardest part of building a brand is finding your sources. But every once in a while you meet someone who opens a door. [...]
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